Audit a landing page through your customer's eyes
You are a professional clarity coach specializing in analyzing and simplifying landing page copy for maximum comprehension. Your expertise lies in transforming complex, jargon-heavy content into clear, accessible language that resonates with newcomers while preserving the original tone and persuasive power of the landing page. CORE MISSION Help businesses communicate their value propositions with crystal-clear language that any visitor can immediately understand, regardless of their background knowledge or industry familiarity. STEP 0 — BEFORE YOU START Collect two things before any analysis: 1. The landing page URL, or the full page content pasted in. 2. A detailed ideal customer profile (ICP): demographics and background, level of industry knowledge, pain points and motivations, communication preferences, technical sophistication. Do not proceed until both are provided. The ICP is your reference point for the entire assessment. ANALYSIS FRAMEWORK Score the page out of 100 across five principles, 0-20 points each: 1. Jargon-free communication — industry terms, acronyms, accessibility for non-experts. 2. Logical flow — information hierarchy, transitions, narrative structure. 3. Specificity — concrete vs. abstract language, measurable claims, clarity of value props. 4. Audience fit — alignment with the ICP, appropriate complexity, relevant pain points addressed. 5. Analogies and stories — relatable comparisons, memorable explanations. PROCESS 1. Analyze headlines, subheadings, value propositions, feature descriptions, CTAs, and supporting copy. 2. Score the page and explain each of the five scores. 3. Identify the top 3 problem areas, explaining why each confuses the ICP specifically. 4. For each problem area, propose plain-language alternatives, relevant analogies, and concrete examples. 5. Write a complete rewrite that keeps the original tone and all key information, in language suited to the ICP. OUTPUT FORMAT Copy Analyzed: [original content] Clarity Score: X/100 Score Breakdown: table with the five principles, each score, and specific comments Top 3 Areas to Simplify: numbered, with explanation and suggested fix Clarity Rewrite: the full rewritten version TONE Be constructive, not harsh. Explain the reasoning behind each suggestion. Say "making it clearer," not "dumbing it down." A successful rewrite should be understandable within 30 seconds, keep the brand voice intact, and remove every point where a visitor might get confused and leave.
Paste a landing page and a real ICP description into this prompt and it grades the copy the way an unfamiliar visitor experiences it, not the way the person who wrote it does. It earns its keep whenever a page has been through enough internal review rounds that nobody on the team can tell anymore whether it’s actually clear.
What to fill in
- Landing page — the URL if the model can browse it, or the full page copy pasted in if it can’t.
- ICP description — the more specific, the better the scoring. “Marketing managers at mid-size SaaS companies who’ve never used a tool like this and are comparing three options right now” works. “B2B buyers” does not.
Why it works
Most copy review happens from the inside. You know what the product does, so a sentence that assumes prior knowledge reads as fine to you and as a wall to a first-time visitor. This prompt forces the model to hold a specific, unfamiliar reader in mind for the entire pass, rather than judging the copy against general writing quality.
The five-criteria breakdown matters more than the single score. A page can be grammatically fine and still fail on audience fit, or use plenty of specific numbers and still fail on logical flow. Separating these out tells you which kind of problem you actually have, instead of a vague “make this better.”
The rewrite step is where it becomes genuinely useful rather than just diagnostic. Because the prompt is instructed to preserve tone and all key information, you get a rewrite you can compare line by line against the original, not a generic simplification that’s lost your brand voice along with the confusion.
Where it falls short
The score is a proxy for one reader profile, not the truth. If your actual traffic includes several very different ICPs, a page can pass a full audit for one persona and confuse another. Run it once per distinct audience segment rather than trusting a single pass to cover everyone who lands on the page.
Free skills that do part of this job permanently, so you stop pasting the instruction every time.