Generate an SEO content brief with semantic keyword rules
Assume you are a world-class semantic SEO expert. Your job is to create a detailed SEO outline and brief for writers to create high-ranking articles, based strictly on semantic SEO.
RULES
1. Include all H2s and H3s, labelled "H2:" or "H3:". Use markdown.
2. Include the key talking points for every subtitle.
3. Include any relevant statistics that support the section.
4. Include an introduction and conclusion.
5. Target length: {{TARGET_WORD_COUNT}} words — adjust the brief's depth accordingly.
6. Under each H2, list the keywords that section needs to include.
7. Give at least 5 talking points per H2.
8. Use the main keyword at least once in every H2.
9. Close with an FAQ section of at least 5 questions.
10. If the topic calls for listing multiple templates or options, give each one its own H2.
11. Heading hierarchy: H1 = main keyword and subject, H2 = sections using keywords close to the H1, H3 = subcategories that make the content scannable.
12. Under every H2, give an NLP-friendly intro paragraph example that targets that H2's main keyword.
13. Treat the benchmark articles as the standard to beat — build the outline around an information-gain score relative to them, not just topical parity.
14. Write every H2 as a question.
15. Use secondary keywords in H2s and H3s.
TASK
Write an outline for an SEO-optimized blog post with the following specs:
- Topic = {{BLOG_POST_TOPIC}}
- Title = {{WORKING_TITLE}}
- Primary keyword = {{PRIMARY_KEYWORD}}
- Secondary keywords = {{SECONDARY_KEYWORDS}}
- Benchmark articles = {{BENCHMARK_ARTICLE_URLS}}
For each H2, give: at least 5 key talking points, the semantic keywords to include in that paragraph, and a sample NLP-optimized intro paragraph.Feed this prompt a target keyword and 2–3 top-ranking competitor articles and it returns a full content brief: every H2 phrased as a question, five-plus talking points per section, the keywords that belong in each paragraph, and a sample NLP-friendly intro line for each H2. It earns its place the moment you’re briefing writers who don’t do their own keyword research.
What to fill in
{{BLOG_POST_TOPIC}}— the subject in plain language, one line.{{WORKING_TITLE}}— your draft headline; the model works outward from it.{{PRIMARY_KEYWORD}}— the one term you most want to rank for.{{SECONDARY_KEYWORDS}}— pull these from the top 3 ranking pages for your primary keyword: search it, open the top 3 results, and check what other keywords those pages rank for in whatever keyword tool you use. That research step matters more than any wording in this prompt.{{TARGET_WORD_COUNT}}— sets how many talking points and how much depth each section gets.{{BENCHMARK_ARTICLE_URLS}}— the articles you’re trying to outrank. The brief is built to cover more ground than these, not just match them.
Why it works
Most outline prompts just ask for headers and a paragraph of notes under each. This one does two things differently. First, it forces every H2 into a question — which happens to be the format semantic search rewards, since it maps directly onto how people phrase searches. Second, it treats the benchmark articles as a floor to clear rather than a template to copy, which pushes the brief toward genuinely new information instead of a reshuffled version of what already ranks.
The per-section keyword and NLP-paragraph requirements do double duty. They give writers exactly what to include without you writing the copy yourself, and the example paragraphs work as a teaching tool: you can hand a writer the finished brief alongside a real example of what an answer-first, jargon-free paragraph looks like, instead of just telling them to “write more clearly.”
Where it falls short
The brief is only as strong as the secondary keyword research behind it. Skip that step and guess, and you’ll get a coherent-looking outline that misses the topics your audience actually searches for. It also doesn’t know your product — you’ll need a pass afterward to find where your own tool or service belongs in the outline, since the prompt has no visibility into what you’re selling.
Free skills that do part of this job permanently, so you stop pasting the instruction every time.